I am currently writing a story about fragrances for a magazine and I stumbled across this fact: The top selling fragrance in Farmers Department store is non other than Elizabeth Arden's Red Door!
I've interviewed fragrance buyers, brand managers and even the fragrance guru Michael Edwards himself! It's been quite an enlightening experience. It's made me think about how we choose our fragrances.
There are sooo many new fragrances launched every year. I think the number has gone from something like a couple of hundred new releases per annum five or so years ago to 1000 this year! It's a highly competitive market with so many options vying for our hard earned dollars. What's added to this trend significantly is the rise of the celebrity scent. The Britney Spears, J Lo, Hilary Duff, Sarah Jessica Parker, Kate Moss, David Beckham, Sean John... the list is endless.
So how do you choose your fragrance? Does a celebrity spike your interest and you'll purchase it if the juice smells good on you? Do you only choose designer fragrances? Will you buy because a friend has it? Or will you utilise the expertise of the shop assistant and discover a fragrance that works with what you like?
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1 comment:
I need a new Fragrance - to be honest I am not sure how I choose them - quite possibly sporadically but very rarely. I have been wearing Chanel Chance for about 4 years now... and quite honestly I own it more than Chanel do! I like to make the fragrances mine, I don't chop and change - so choosing the right one is pretty damn important. I still love my past fragrances too and I feel like I love them so, but I can't go back. They are memories now... they are in backwards chronological order: D&G - light blue, Ralph Lauren - Romance and Calvin Clein - Obsession (that was one out of the box!) they date back to 98 I think! 4 fragrances in 10 years? Does anyone else do that? I think it is time for a change...... but not to Trelise!
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